5. New Homes
Let’s consider the UK visitor, thinking of investing in a new home, and imagine that he has decided to use the services of a local Realtor as his Buyer’s Agent. On a free day, he calls in on a new home development that he’s not visited before. This time, he’s unaccompanied by his Buyer’s Agent, but he’s had some guidance so he’s ok, isn’t he? Maybe not – there are still some pitfalls to beware of.
Builders are obviously very keen to attract people to their Model / Show Homes and they spend large sums of money to get them there – advertising, brochures, property shows and so on. The Sales Agent in the Model Home is employed by the builder (or in some cases, the developer, which to all intents and purposes for this example is the same). The Agent has usually received sales training and is often highly experienced in sales psychology – how to “push” the sale along and overcome every possible objection, with the goal of obtaining an agreement to purchase regardless of the wider implications for the Buyer.
For more information specific to UK buyers, click here: Buying Florida Property.